Webinar: Making Marketing Strategic

New Research for Bank Marketers

THANK YOU FOR YOUR INTEREST IN OUR PAST WEBINAR:
Making Marketing Strategic – New Research for Bank Marketers

Join Ron Shevlin, Director of Research for Cornerstone Advisors, and Kandi O’Connor, COO of Vya, as they discuss how bank marketing departments can improve their strategic influence within their financial institutions.

Drawing on research and in-depth bank CMO interviews conducted by Cornerstone this spring, they will:


  • explain the 5 habits that distinguish highly strategic marketing organizations from the rest and
  • provide actionable recommendations for growing your strategic influence within your financial institution.

Click here to view the recorded webinar

Download Cornerstone’s complete report, “Making Marketing Strategic: How Marketing Can Improve its Strategic Contribution in Mid-size Financial Institutions”.

Download the Research Report
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We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.