New tools expand the capabilities of Vya’s marketing resource management systems, giving franchisors and their franchisees a shared view into localized customer survey data and event RSVPs.
CINCINNATI, Ohio (June 15, 2016) – Vya, a leading provider of simplified local marketing systems for distributed organizations, today introduced Vya survey & invite management systems, enabling franchisors to facilitate local event invitations and customer surveys that support franchisees with actionable data.
“Understanding what is working and what isn’t at the local franchisee level is critical to the success of any franchise business,” said Kandi O’Connor, COO of Vya. “Our new survey and invite tool replaces a patchwork of customer feedback collection methods, making surveying, reporting, data sharing and event invitation management easy. This gives franchisors a clear view into individual franchisee performance, while also revealing trends across the franchise organization.”
EASE OF USE & CUSTOMIZABILITY BOOST FRANCHISEE PARTICIPATION
Franchisees can use the tools to easily gather feedback from local customers and prospects, and to send invitations and manage RSVPs for their local franchise events. Approved and customizable survey and invitation templates ensure consistent branding at the local level while engaging franchisees in the process.
Efficient reporting capabilities offer a transparent view of customer response data, enabling a franchisor to offer targeted performance coaching specific to each franchisee. In addition to providing insight into individual franchisee performance, data gathered can identify best practices that can be shared across the franchise organization to create cascading success.
The survey tool accommodates a range of question formats, including free-form text, which can be used to determine sentiment based on keyword analysis of responses, offering deeper insight into customer feedback—validating what’s working and red-flagging areas that may need improvement.
Invitation templates offer consistent and compliant franchise branding with the ability for franchisees to customize times, locations and other local details.
The survey & invite management systems integrate with Vya’s marketing resource management (MRM) software. The new tools expand the capabilities of Vya’s full suite of local marketing solutions for franchisors, which includes:
• Marketing Resource Management Systems
• Local Marketing Budget Systems
• Ad Pre-Approval Systems
• Interactive Display Systems
• Direct Mail/EDDM
• Web to Print
• Promotional Products
Vya will be demonstrating its new survey & invite management systems along with its full suite of MRM solutions at next week’s Franchise Consumer Marketing Conference #FCMC, June 21-22, in Atlanta. Attendees are invited to stop by Vya’s exhibit for a personal demonstration.
ABOUT VYA
Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or sales@vyasystems.com.
###
Media Contact
Eileen Pacheco
508.888.7478 o
508.254.1440 m
