Vya’s ad systems reduce turnaround time for ad resizing and trafficking, enabling franchise marketers to redeploy talented creative resources to higher-value projects.
CINCINNATI, Ohio (June 12, 2017) – Vya, a leading provider of simplified marketing execution for distributed organizations, today announced ad systems to help franchise organizations manage local advertising requests from franchisees.
Vya’s new ad resizing services and ad distribution automation enable franchise marketers to reduce turnaround time for ad resizing, redeploy talented creative resources to higher-value projects, and build a central repository of ads in varying sizes.
“The most successful franchise organizations enable franchisees to localize their corporate marketing so that messages resonate with local customers,” said Kandi O’Connor, COO, Vya. “But fulfilling local ad requests manually, either in-house or with an agency, can be costly and time-consuming. Vya’s ad systems address the need for a more cost-effective and efficient approach.”
The simple task of resizing ads can become a significant drain on creative resources for franchise organizations. This is particularly true for growing franchise businesses. As the number of locations multiplies, so do the number of requests for localized advertising materials, approvals and advertising dollars.
Vya’s ad systems free creative resources from the tedious and time-consuming task of ad resizing while also simplifying the process of distributing print and digital ads to publishers, all of which saves time and money.
For details on how Vya’s ad systems work, visit http://www.vyasystems.com/systems/ad-systems/.
Vya will be demonstrating its new ad systems, along with its full suite of marketing resource management (MRM) solutions, at next week’s Franchise Consumer Marketing Conference (#FCMC2017), June 20-21, in Atlanta. Attendees can visit Vya’s exhibit #9 for a personal demonstration.
About Vya
Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or sales@vyasystems.com.
###
Media Contact
Eileen Pacheco
508.254.1440
