Co-op funds, MDF, advisory council budgets, target market funds – local marketing budgets are essential for powering your distributed marketing strategy. But managing your local marketing spend across markets and local sales teams is complex. Vya makes it easier.
Vya’s marketing portal with our integrated local marketing budget management feature helps you streamline and manage the process. Your local sales channels – from distributors and dealers to franchisees, agents, and other local associates – get the funds they need to execute your local marketing plans while you manage it all in one place.
The spend data captured and managed within the Vya system enables reporting and insights for smarter, more effective locally targeted marketing.
We’ve applied our years of experience working with distributed marketing organizations to create a local marketing budget management tool that checks all the boxes for corporate and frontline users. Simple, easy-to-use features and functionality integrate with our marketing resource management portal. The result is local marketing spend management that provides greater oversight of funds and deepens your engagement with local partners.
Assign, track, review, and approve budgets all in one platform. Our easy-to-use marketing portal software makes it simple to manage funds across markets. It also encourages local sales teams to use available funds to purchase marketing items within the portal for participation in marketing campaigns and programs.
Vya’s local marketing budget management feature gives corporate, regional, district, and field managers a clear view of what local teams are spending and what’s working across regions. Within the Vya marketing portal, local associates and partners can easily request approvals, submit claims and share best practices on what’s working in their regions.
Efficiently distribute funds to users and transfer funds as necessary.
Users can have access to multiple budgets, enabling more detailed tracking and meaningful insights.
Enable select managers to manage different budgets.
Ability to transfer funds from one user to another.
Designate which items within the portal are payable with specific budgeted funds. Choose to reimburse a percentage or full cost of items ordered in the portal system.
A range of budget views – by user budget, channel spend and total spend – provides greater budget oversight as well as insight into frontline engagement and marketing performance.
Local marketing success happens when corporate has a handle on local marketing spend and local sales team engagement. This includes providing frontlines with access to information, assets and incentives to support their local marketing decisions.
Vya’s local marketing budget management feature makes it easy to deliver a level of autonomy to local markets while maintaining corporate oversight.
Gain deeper insight into your marketing spend by tracking by category such as regional funds, digital funds, or other categories that are meaningful to your marketing team members and your marketing success.
Support local associates and manage budgets for important local marketing activities, like grand openings, which involve a variety of marketing-related expenses, like direct mail, posters, promotional items, advertising, and more.
Drive revenue with better insight and management of MDF and co-op spend.
Gain deeper insight into your marketing spend by tracking by category such as regional funds, digital funds, or other categories that are meaningful to your marketing team members and your marketing success.
Support local associates and manage budgets for important local marketing activities, like grand openings, which involve a variety of marketing-related expenses, like direct mail, posters, promotional items, advertising, and more.
Add funds to user accounts for completing specific tasks. Example: Each user who hosts an open house receives $500 added to their account.
Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.
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Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.