MAKING MARKETING STRATEGIC

HOW MARKETING CAN IMPROVE ITS STRATEGIC
CONTRIBUTION IN MID-SIZE FINANCIAL INSTITUTIONS

meetingCornerstone Advisors Research Report

Cornerstone Advisors’ research report, “Making Marketing Strategic” — based on a survey of senior financial institution executives and interviews with Chief Marketing Officers — provides actionable guidance for elevating the strategic influence of bank marketing departments.

You’ll learn:


  • What distinguishes high-impact marketing organizations from the rest
  • The five habits of strategic marketing influencers
  • Recommendations from conversations with high-impact Chief Marketing Officers


The report is available now, at no cost, compliments of Vya.

REQUEST RESEARCH REPORT
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We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.