Data-Driven Campaign Design

A Scientific Approach to Maximizing Campaign Results

shell gameA Guide for Scientific, Data-driven Campaign Designs
Maximized marketing campaign results can be achieved with a scientific approach to campaign design. A scientific approach entails the development and testing of hypotheses, experimentation, and the appropriate application of data.

This eBook guides marketers through the process of designing marketing campaigns in a data-driven, experimental way.

You will learn:


  • 4 Approaches to bring data & insights to your campaign
  • How to configure campaigns in an experimental way
  • Campaign dimensions to consider when deciding what to test
  • Guidelines for determining sample size
  • How to track campaign results
  • Considerations for determining if results are statistically significant

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We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.