Manufacturing marketing relies on your ability to persuade channel partners to sell and manage your products. Support and incentives like co-op marketing and marketing development funds are essential to achieving your marketing goals. You also need to ensure consistent branding and relevant marketing at the local level. But motivating local dealers and retailers to use your marketing systems, MDF and co-op funds and approved marketing materials can be tricky. This is why Vya has developed a solution that enables your partners to easily access, customize and print your approved marketing materials and campaigns, and order these assets using trackable MDF and co-op funds.
For manufacturing marketers, reaching local markets requires strong relationships with local dealers, retailers and distributors. We understand how to support these relationships so you can grow your manufacturing business.
Drive local channel success with local-level marketing that is simplified with templated marketing assets configured specifically to local target profiles.
With Vya, you can manage everything in one place – marketing assets, campaigns, budgets and funding, and more – enabling local partners to access, customize and order materials using their MDF or co-op funds.
Working closely with our manufacturing clients, we’ve been able to develop solutions that truly impact the success of local marketing operations. Better managed workflows, local sales partner-focused features and UX, and the ability to customize and automate local campaigns that drive dealer, retailer and distributor participation, customer engagement and revenue.
Provide POP materials and various types of static or customizable marketing collateral for download or print from Vya’s production facility.
Group multiple pieces into kits for simplified ordering. Example applications include limited time offers (LTOs), and event kits.
Provide customizable mailers to local dealers, retailers and distributors which can be printed and distributed from Vya’s production facility. Every Door Direct Mail ® (EDDM®) carrier routes can also be selected through the system.
Provide local dealers, retailers and distributors email templates with customizable fields sent from an individual or no reply email. Unsubscribes are tracked and managed. eNewsletters can be sent automatically on the user’s behalf.
Enroll local dealers, retailers and distributors and manage their participation in set-it-and-forget-it marketing campaigns and services.
Enable local dealers, retailers and distributors to request changes to existing marketing materials or request new materials through the platform. Manage requests and creative development through automated workflows.
Assign, track, review and approve budgets; manage co-op funds. Enable select managers to manage different funds. Distribute funds to local dealers, retailers and distributors and transfer funds as necessary.
Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.
Vya is an independent provider of marketing services that is not associated, sponsored, or otherwise approved by the United States Postal Service to provide these services. EDDM® and EVERY DOOR DIRECT MAIL® are trademarks of the United States Postal Service.
Click to continue to our new website.
Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.