OUR GUEST: Avi Patel, Chief Data Scientist and Chief Marketing Officer
COMPANY: Fulton Bank
WEBSITE: www.fultonbank.com
Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer.
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