Insurance marketing is complex and often stressful. Insurance marketers are tasked with supporting and entrusting their brands to so many local insurance agents, in so many regions, with so many demands. At Vya, we’ve figured out how to reduce the complexity and the stress level, while also driving field marketing success. Our marketing resource management system and print production services help you develop stronger relationships with the all-important local insurance agents you rely on to promote your brand and products.
Local insurance agents are your greatest assets. Supporting their marketing needs might be your greatest challenge. That’s why we’ve developed marketing resource management and print production tools and resources that will help you support your agents and drive marketing impact.
Enhance the effectiveness of your marketing programs with a solution that combines data intelligence with sophisticated marketing customization.
Keeping current with compliance measures requires efficiency and diligence. The Vya system enables corporate to update critical information in one place and push it out to all relevant marketing materials, ensuring you don’t miss a beat or become subject to compliance violations.
With Vya’s solutions you can easily scale your operation to support the growth across your insurance company and quickly arm your agents to promote new products and to target new market segments.
Working closely with our insurance industry clients, we’ve been able to develop solutions that truly impact the success of their local marketing operations. Better managed workflows, frontline-focused features and UX, and the ability to customize and automate local campaigns that adhere to compliance and disclosure requirements.
Provide a branded “online shopping” experience for ordering materials. Assets made available only to specified users or groups. Provide marketing collateral, digital assets, logos, videos, images or any files in real time.
Provide approved, compliant, templated materials. Workflow management includes legal and compliance approval.
Auto-update disclosure information across all affected assets by revising them once in a single global field. Also use for annuity rate updates.
Provide ads to users – in some cases ads can be automatically resized, or Vya can manage ad resizing, if requested.
Provide users email templates with customizable fields sent from an individual or no reply email. Unsubscribes are tracked and managed. eNewsletters can be sent automatically on the user’s behalf.
Enroll agents and manage their participation in recurring marketing campaigns and services.
Provide customizable mailers to agents which can be printed and distributed from Vya’s production facility. Every Door Direct Mail® (EDDM®) carrier routes can also be selected through the system.
Orders placed on the Vya system can be printed at Vya’s production facility delivering high-quality, professional materials to represent your insurance brand.
Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.
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Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.