Franchisee Local Marketing Data

BIA/Kelsey’s “2017 Franchisee Advertising
and Marketing Research Report”

Marketing dataBIA/Kelsey’s “2017 Franchisee Advertising and Marketing Research Report” is the second edition of their notably popular franchise industry report.

Franchisors can use franchisee advertising and spending data to develop advertising programs and marketing campaigns that have the potential to make their franchisees more successful and, in turn, enhance the franchise brand.

You’ll learn:


  • Which marketing channels are most used by franchisees
  • Average annual media spend and average budget allocation by channel
  • The types of marketing support franchisees would most like to receive from franchisors
  • And more.

The report is available now, at no cost, compliments of Vya.

Request Research Report
Facebook Linkedin X-twitter Envelope
Click to continue to our new website.

We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.