The banking and financial services industry creates a unique set of challenges for marketers – intense competition, regulatory and compliance measures, distributed frontline operations encompassing dozens to hundreds of locations, and an M&A environment that demands the ability to scale marketing capabilities to support rapid growth.
Vya helps you navigate all of it by providing marketing resource management systems and print production services backed by our exceptional service and support, so you can tame your challenges and achieve your marketing goals.
We understand the importance of your frontlines. You rely on local branch teams across the regions you serve to make meaningful connections with local customers. Vya has developed the tools and resources you need to support your frontlines and drive marketing impact.
Vya helps you unlock the formula for banking and financial services marketing success. Data is the key to targeting the right customers, at the right time, with the right message, via the right channel.
Vya’s system puts you in control and keep frontlines in line with regulatory compliance.
In the ultra-competitive banking and financial services market, your frontline marketing needs to be compelling and well-executed. Vya enables you to claim your competitive advantage by helping you ensure consistency of your brand across all local markets, target the right customers, and easily adapt your marketing as trends evolve.
Working closely with our bank and financial services customers, we’ve been able to develop solutions that truly impact the success of their local marketing operations. Better managed workflows, frontline-focused features and UX, and the ability to customize and automate local campaigns that support compliance and disclosure requirements.
Assign, track, review, and approve budgets. Enable select managers to manage different funds. Distribute funds to users and transfer funds as necessary.
Provide approved, compliant, templated materials. Workflow management includes legal and compliance approval.
Auto-update disclosure information across all affected assets by revising them once in a single global field. Also use for interest rate updates.
Compliant, templated community events marketing materials that users can easily customize, such as flyers, promotional items, banners, ads, logos, etc., that can easily be resized for various marketing channels.
Vya is committed to continuous development of the UX ensuring frontline users remain engaged in using the system. We control the product roadmap and keep pace with updates from user feedback and changing marketing environment.
Customized pieces and requests can be automatically routed through workflows for review and approval.
Extensive data for each location is captured in the Vya system. Data can be auto-populated on templated items and/or order quantities can be auto-populated.
Materials, kits or campaigns that are required for multiple locations are automatically ordered on each branch’s behalf. Users receive order tracking information. Item quantities can be automatically determined based on location profile data. Vya can produce assemble, and fulfill the kits.
Automate the process of collecting, approving, processing, and tracking requests from local users.
Review templates configured by the Vya team and manage custom creative development requests from users. Provide mark-ups and feedback. Route through automated workflows and track all current and past projects.
Systems scrub lists, complete fields, perform address standardization, and remove opt-out names.
View inventory counts and transaction history by SKU. Inventory levels kept current in real-time and quantities are monitored via thresholds.
Enroll frontline users and manage their participation in recurring marketing campaigns and services.
Response data from multiple sources (internal, Vya, third-party, etc.) are cleansed and displayed graphically on dashboards.
Standard or custom reporting options allow you to track usage, spend, asset downloads, campaigns, etc. Pull reports as needed or subscribe for reports to be automatically emailed.
Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.
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Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.