Marketing campaigns are growing in complexity as it becomes increasingly important to localize and individualize outreach. Let us manage your tactical campaign execution so you can stay focused on strategic marketing initiatives.
Explore Campaigns:
Data is the essential ingredient for advancing your marketing campaign success. Vya can help you organize and structure the customer data you own and supplement it with third-party data to better target your audience and refine your marketing campaign strategies.
Whether you want to acquire, nurture, onboard, retain, cross-sell, up-sell or win back customers, Vya’s campaign execution services will help you achieve your goals.
Generate new business for your company with campaigns designed to attract new customers.
Take leads generated via online sign-ups, applications, initial appointments, events, etc. and convert them into customers. These campaigns have a regular cadence and converted customers are suppressed from future outreach.
Engage new customers with campaigns guiding them through your onboarding journey.
Retain existing customers with campaigns focused on their specific needs, interests, and lifecycle stage.
Deepen relationships with existing customers by presenting additional products or services.
Invite existing customers to earn an incentive by recommending you to others.
Engage former customers and convince them to return to your business. These campaigns have a regular cadence and converted customers are suppressed from future outreach.
Whether centrally managing a corporate marketing campaign or empowering your local teams to customize campaigns for greater local relevance, our solutions provide the flexibility you need for your execution strategy.
Campaigns are initiated by your corporate department and executed across a broad area. Respondents are directed to corporate response channels or local response channels through customization of variable fields.
Provide local representatives with assets for executing customizable marketing campaigns on-demand through our marketing resource management system.
Enable local representatives to subscribe (or enroll) to participate in scheduled customizable marketing campaigns through our marketing resource management system.
With Vya managing the data execution details, you enjoy more options for how your campaigns are delivered to market.
Getting targeting right is crucial. Our team can help with customer data management and targeted list purchasing.
Customer data from multiple sources is aggregated, cleaned, augmented, and structured.
Enable local representatives the abilty to purchase lists filtered by demographic characteristics through our marketing resource management system.
Different audience segments respond differently to different marketing messages and channels. From direct mail to email, Vya’s campaign execution services can help you execute the right marketing mix for engaging your targets.
Marketing campaigns are goldmines of data and insights that help to continually improve marketing success. Vya can help you track performance and manage data so you can make informed decisions on future marketing campaigns and strategies.
Campaign results are aggregated and consolidated into reports.
Aggregate data from key systems along with campaign response data creating a valuable repository of information to enable informed marketing strategies.
Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.
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Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.