OUR HOST

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.

Revolutionizing Marketing Through Operational Excellence
04.15.2021

OUR GUEST: Sean Hampton, SVP Chief Marketing Officer
COMPANY: BOK Financial
WEBSITE: bokfinancial.com

How to develop a new organizational structure based on marketing operational excellence. Sean Hampton, SVP Chief Marketing Officer at BOK Financial discusses redefining your marketing department as a business with an ROI and not just an operational cost.

Mentioned in this episode:

  • Sean discussed content and the importance of helping clients be better at their business or better at their personal finances. Check out one component of this strategy, BOK’s content hub, The Statement.
  • The retention study mentioned in this episode which breaks out the must-have characteristics of a bank (differentiators vs. table stakes) is available here.

 

 

 

 

 

 

OUR HOST

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.



Vya's Solutions
Print Production Services
Click to continue to our new website.

We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.