Research has shown that much of the sales facing content that is produced is never used. What does that mean for dynamic sales and marketing organizations in high-turnover environments? Given the challenge of sales turnover, organizations should consider QR codes to extend the usefulness of printed materials. Marketing Resource Management (MRM) systems deliver even further benefits by providing the ability to better manage not only QR codes but also, the costs of producing and managing marketing assets.

But, what are Marketing Resource Management systems? Marketing Resource Management software provides a robust toolset to manage marketing assets, budgets, campaigns, printing, workflows, and ROI. Some implementations also provide mechanisms for creating, managing and tracking QR codes. MRM suites assure brand compliance and better management of outdated and expired content.

Consider the following tactical example that occurs in industries managing customer accounts across field offices, channel partners, or distributed sales forces. In place of printing a salesperson’s name and contact information on sales collateral, QR codes are a brilliant tool to extend printing budgets and keep a printed collateral piece relevant throughout its useful lifecycle. Rather than reprinting custom materials each time a new sales representative is on-boarded or the sales organization structure changes, QR codes placed on the materials can be redirected to the new sales representative’s v-card webpage or LinkedIn profile. As the number of QR codes deployed grows, MRM systems simplify the redirection, management and tracking processes.

While increasing the flexibility of printed materials, QR codes deployed on marketing collateral pieces also enable organizations to track, through MRM systems, the engagement of customers or prospects per piece per sales agent – providing important insights into sales and marketing effectiveness.

Businesses are also using QR codes to increase the efficiency of their sales teams while also improving customer service. By linking QR codes to a mobile friendly website with real-time data such as pricing and rates, businesses give customers and prospects immediate access to the most up-to-date information without the intervention of a sales agent. While at the same time, these businesses also avoid the cost of printing new materials as information changes.

Streamlining QR code deployment, printing brand compliance, and marketing asset management through an integrated MRM platform works powerfully to combat the challenges associated with sales turnover. Additionally, MRM systems offer the benefits of less sales time spent creating and searching for materials, empowering sales forces to spend more time in the field selling.

Are you using QR codes in a creative way to solve business problems? As you deploy more and more QR codes, how are you managing and tracking them?